Goals
- Brand Positioning
- Brand Reputation
Activities
- Communication Strategy
- Creativity
- Media planning
- Web design and development
- Social media management
- Digital advertising
- Press office
- Digital PR
- Influencer Marketing
- Video production
Brief
Officine S is the longest square in Europe! It is located at Corso Mortara 24 in Turin, within the historic former Savigliano Workshops, an important building for the city, both architecturally and culturally, and today it takes on a role of gathering for residents, professionals, tourists, young people, families, and the elderly who come back to experience the historic Workshops while enjoying good food, entertainment, sports, culture, events, and relaxation. At the heart of the communication plan was the need to reposition Officine S as a true entertainment center for everyone.
Our Work
We have followed this project from the beginning, overseeing the launch plan for the new Officine S gallery, born from a significant urban redevelopment project in the north of Turin. The integrated campaign involved billboards, street marketing, a website, press, social media, digital PR, and a press office. Moreover, we managed the post-launch integrated communication strategy, thus building a real community of Officine S enthusiasts on Facebook and Instagram, the new core-place of the neighborhood.
