Services
- Creative Campaigns
- Offilne
Activities
- Campaign strategy
- Concept and creative proposal
- Online and offline declination
Brief
Fondazione ANT has been providing medical care and assistance at home to people with cancer through teams of doctors, nurses, and psychologists for over 45 years. At the beginning of 2024, ANT commissioned us to create a communication campaign focused on the donation of 5×1000.
Play Video about Sfondo verde, testo bianco: "Fondazione ANT Franco Pannuti" in alto, "Dona il tuo 5X1000" in basso.
Our Work
For the campaign concept, we started from a strong insight: the greeting that the founder of ANT, oncologist Franco Pannuti, used to address collaborators, patients, and donors: “I love you!” We reinterpreted and adapted this greeting into a visual where text and image complement each other: “I LOVE (but also hug, need, feel, touch…) YOU”. Using the founder’s own words, we expressed what ANT does, which is responding to illness with love. In this way, the care provided by doctors, nurses, and psychologists transforms into acts of love that place the patient and their family at the center.
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