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ETERNOO

ITALIAN FASHION AND SUMMER SHOTS

Brief

Eternoo is the leading company in the world of construction with over 60 points of sale throughout Italy and 75 years of history. After the success of 2023, he decides to replicate and expand the summer collection of accessories and garments for the beach with the ETERNOO by the sea campaign, characterized by phrases with an ironic tone designed to accompany ETERNOO customers even outside the work context and raise a smile.

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Our Work

The starting point of the “Eternoo by the sea” campaign was the celebration of the Italian summer mixing joy, light-heartedness and a touch of nostalgia typically told in films, experienced not only as a season, but as an experience full of clichés and happy memories in which the important thing is to enjoy the moment without taking yourself too seriously. Starting from this idea, we have planned a shooting to enhance the collection made up of 4 models of t-shirt, beach towel, inflatable cushion and rackets with the backdrop of the beautiful Monterosso al Mare: a typical Italian landscape that recalls all the allure of old summer postcards. Styling CorrevaPhoto/Video Armonie
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