Services
Goals
- Brand architecture
- Brand continuity
- Recognizability
Activities
- Branding
- Naming
- Visual identity
Brief
Thanks to its extensive experience in the field of facilitated finance, Prefina now brings together the expertise of three different brands under one unified name, offering a tailor-made 360° service. The goal is to give an identity to the three business lines as an evolution of the brand, with new names that best represent Prefina’s contributions in the fields of facilitated finance, engineering, and sustainability, aligned with current needs.
Our Work
In the new name of Prefina, we have retained the prefix “pre-” to emphasize the connection with the main brand, combined with key words that characterize each area of focus. Prefinance, Prepower, Preimpact. Subsequently, we designed a logo featuring an arrow with different colors representing each of the three units, symbolizing growth, change, and a desire to always aim higher.
