Goals
- Brand Awareness
Activities
- Brand Communication
- Digital Strategy
- Creativity
- Gifting campaign
Brief
Trucco Tessile was founded in 1954 and has gradually become a leading brand in men’s clothing, synonymous of comfort and elegance. For 70th anniversary of Julipet, a marketing campaign and strategy have been requested to enhance the brand’s value through dedicated communication, with the goal of positioning Trucco Tessile and increasing brand awareness to drive both online and offline sales.
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Our Work
We came up with a concept to drive a multichannel communication celebrating the brand’s milestone. The starting point was the pleasure of wearing high-quality garments, a luxury to be experienced every day, not just on special occasions. On this basis, we created social segments to tell the story of the event and designed campaign posts aimed at raising brand awareness. In addition, we selected locations for the shoots and made exclusive gadgets for customers and influencers as part of a special gifting operation.
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