Services
Goals
- Brand Awareness
- Brand Positioning
Activities
- Video Scripts
- Shooting
- Creativity
Brief
Since 2004, Eurasia Motor Company Srl (EMC) has been active in Italy as an importer of automobiles from China, primarily focusing on the Great Wall Motor and Foton brands, distributed nationwide. To promote the launch of their new car range (4quattro, 6sei, 7sette), they entrusted us with creating a tv advertisement. The goal? To showcase a car that perfectly combines design, elegance and a convenient price without compromise. The commercial was broadcast in prime time on Mediaset channels to reach those seeking a winning choice for everyone.
Our Work
For EMC, we built on the brand’s payoff, “The Smart Choice,” as a guiding principle for the textual and visual narrative. From here, we developed the claim, “Everything you’ve ever wanted, at a price you never imagined,” to highlight the product’s standard features that make it the perfect car for every need. The production of the tv advertisement involved various stages: concept development, scriptwriting, and shooting in collaboration with the production company TheMakkina and Matteo Zin. The video was produced in a 30” version and adapted into shorter formats tailored for different social media and television platforms.
