Goals
- Brand awareness
Activities
- Communication Strategy
- Creativity
- Media planning
- Web design and development
- Social media management
- Digital advertising
- Press office
- Digital PR
- Influencer Marketing
- Video production
- Contest mechanics & rules
Brief
Officine S arises from the redevelopment of what were once the Savigliano Workshops, the former train and metal carpentry factory located at Corso Mortara 24 in Turin. It’s a place in continuous evolution that wants to give voice to the territory and aims to position itself as a landmark of the city. A new, creative place that actively involves people. The goal of the brief was to realize a project aimed at enhancing the ceiling of the long, straight gallery of Officine S.
What better way than a contest?
Our Work
We created the creative contest “Can you find the S in a straight line?”
To enhance synergies with the local area, we involved architecture and design students from the universities of IED, IAAD, and Politecnico di Torino in the workshop. The projects were assessed by a jury of experts, who declared the best based on the following criteria: creativity and originality, communicative power and immediacy, coherence with the identity of Officine S, comprehensiveness, and reproducibility.
We took care of the project in all its aspects: creative concept, rules & bureaucracy, coordination with the universities and management of the participating teams, organizational secretariat, content marketing, advertising strategy, media plan, press office, production, and management of the award event.
