Goals
- Brand Awareness
Activities
- Brand Communication
- Social Media Management
- Media Planning
- Video production
Brief
Zegna Baruffa Lane Borgosesia is a historic company at the heart of the textile industry of the best Biellese tradition. The need for a rebranding arises from the necessity to tightly link the brand’s cultural heritage with its innovative attitude as a trendsetter.
The goal is to make the new positioning adaptable to all facets of communication, both online and offline, both internal and external.
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Our Work
We have designed a new communication ecosystem to enable Zegna Baruffa Lane Borgosesia to consolidate its position in the textile industry. Starting from internal and market analysis, we have defined the payoff: SPINNING TRENDS – SINCE 1850.
A new and bold identity for a company that has been connecting the past and the future for over 170 years.
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