Services
Goals
- Brand Awareness
- Increase in off-season visits
- Strengthening the connection with the local area
Activities
- Creativity
- Event Management
- Communication Strategy
- Content Strategy
- Community Management
- Adv Planning
Brief
Officine S is the ultimate entertainment center in Turin. A 300-meter “linear square,” one of the longest galleries in Europe, extending both inside and outside the original structure of the historic Officine Savigliano, preserved in all its industrial features. Since 2020, we have managed their online and offline communication. In May 2024, Policentro, the promoter and developer of the Officine S project, asked us for an effective strategy to increase visits during July, a time when schools end and cities start to empty.
Our Work
The connection with the local area was the key to the strategy. In the past year, small community and neighborhood events have become more popular in Turin, and Parco Dora has become a meeting spot for skaters. These insights, along with the high population density of the neighborhood, led us to create a schedule of four stand-up comedy nights, featuring well-known comedians from Turin and across Italy. In addition to these events, we established an agreement with the Skater Surf In Town association, which meets every Wednesday right next to Officine S, offering them a dining discount at one of the venues in the gallery.
