Services
Goals
- Brand Positioning
- Brand Awareness
- Growth of traffic to the site
Activities
- Brand Communication
- UI/UX
- SEO
Brief
Prefina has been operating for 15 years in the fields of facilitated finance, supporting start-ups and companies aiming to establish themselves in specific market segments, offering solutions for efficient and sustainable development. The goal is to strengthen the brand’s position as a key reference in the world of facilitated finance, highlighting the role of its sub-brands in their respective areas as a distinctive feature and added value for Prefina.
Our Work
Prefina has entrusted us with the redesign of its website and the improvement of its search engine ranking. We started by analyzing the company’s strengths and gave the website a fresh look, highlighting the sub-brands. This made the various fields of interest and the sectors in which it operates immediately recognizable, improving the user experience. Then, we developed a SEO optimization strategy with industry-specific keywords to increase traffic and strengthen the company’s presence in the field of facilitated finance.